European Outlet Industry sees record brand turnover and rising investment in 2025

The latest EOIR estimates 2024 brand turnover of €23 billion across Europe’s 210 outlet centres. This is 7.2% greater than 2023.

In a collaboration with Across Magazine, the leading international and independent trade medium for “placemaking” in Europe, Ken Gunn offers some thoughts on how good practice from with the European outlet industry might help to increase the commercial value of shopping malls.

While 2020 was a turbulent year, Ken Gunn Consulting's annual review of occupiers listed at 270 European outlet centre websites reveals that the sector is in a strong position for recovery in 2021.

The Covid-19 crisis is a tragedy for our society. A year on from the first outbreaks in Wuhan, the virus continues to present an unsolvable challenge for our politicians and their advisors. Those city centres which once attracted enormous sums of investment are amongst the hardest hit by the Covid-19 counter measures, leaving shopping centre managers helpless and seemingly caught in a dystopian nightmare. However, while times are at their most challenging, not all retailing

For brands thinking about joining the outlet sector, expanding estates or looking to improve trading performance at established outlet stores, Ken Gunn Consulting is your ideal guide

Outlet Summit reflects strong sector growth: Designer outlets remain a buoyant sector within the retail market, with sales growth second only to online by GRAHAM PARKER on NOVEMBER 14, 2019 With the top-four outlet operators experiencing similar growth to online, the outlet industry is doing “ spectacularly well ”, according to Kenneth Gunn, managing director of Ken Gunn Consulting. He said that Germany, Italy and the Netherlands were seeing the fastest growth rates, with the

Ken Gunn will present a market overview at the MAPIC Outlet Summit 2019 in Cannes

Seven quotations which illustrate why designer outlet centres have become an enduring global success

Introducing Ken Gunn, Europe's leading independent consultant for outlet centre development feasibility, investment and performance strategy

Ken Gunn Consulting is Europe's leading designer outlet consultancy. This post introduces our services.