The 2026 Edition of the European Outlet Industry Review (EOIR) is now available to purchase. EOIR follows brands, developers, operators and investors and reports on trends and trading performance. The independent report contains Ken Gunn Consulting's European outlet centres ranking, provides a unique vitality ranking of brands, provides sales density and market share benchmarks and reviews opportunities for future growth. It is essential reading for industry professionals, new entrants and those wishing to follow its progress. Find out more here
The hard copy report is available for £1,550+VAT for businesses based in the UK or €1,885 for businesses based in Europe
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For those wishing to have an electronic version of the report, a PDF format, soft copy is available at £2,350+VAT for businesses based in the UK or €3,025 for businesses based in Europe​​​
Either format can also be ordered by invoice, using the button below
The 2026 European Outlet Industry Review (EOIR) includes a ranking of 206 outlet centres according to Ken Gunn Consulting's unique Brand Mass indicator. This correlates closely, but not exactly with turnover and is a helpful tool for assisting outlet location strategy. ​The ranking data is available to purchase as an MS Excel spreadsheet. Fields include site, location, country, operator, gross lettable area, opening year, performance tier, Brand Mass, change vs last year and average Brand Quality. Find out more here
​The spreadsheet ranking is now available at £475+VAT for businesses based in the UK or €580 for businesses based in Europe. To find out how to purchase, please click on this link
While outlet centres are present in twenty-eight European nations, seven countries accounted for 77% of Europe’s 206 outlet centres, 77% of total brand turnover and 76% of total floorspace in 2025. Each of these ‘markets’ is distinct, in terms of their outlet concepts, participating operators, floorspace provision, competitive structures, brand pools, planning systems, economic growth, guest characteristics and geopolitical challenges. Ken Gunn Consulting Limited has therefore produced national summaries for those requiring more focussed information on the individual leading markets. Find out more here
Each national summary is available to purchase at £700+VAT for businesses based in the UK or €850 for businesses based in Europe. To find out how to purchase, please click on this link