The European Outlet Industry Review (EOIR) is a authoritative analysis of brand activity, development trends and trading performance across Europe's outlet centres. Drawing on the author's experiences from nearly 300 consultancy mandates in 35 countries, over nearly 30 years, it is the only sector report that reviews the locations of every outlet brand in Europe, combining these with site performance to create vitality rankings for both outlet centres and the brands themselves.
EOIR is an independent report which is designed to highlight progress and provide context for a sector which can sometimes appear confusing due to its specialist nature, partial information and partisan views.
The origins of EOIR are in 2008, when a report was first prepared in response to the needs of professionals to position the performance of assets within the context of the international outlet community, to support leasing, marketing and investment decisions.
Today, EOIR is an essential industry guide, providing comprehensive performance benchmarks, reporting turnover growth, following trends in brand, investment and development activity, recognising asset management successes, identifying opportunities for growth and illustrating how to optimise brand mix, income and asset values.
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There are several ways to access EOIR and its outputs:
To purchase EOIR as a hard copy or digital report, please click here
To purchase an MS Excel spreadsheet ranking of every major outlet centre in Europe, please click here
To purchase a National Market Summary report for one or more of the seven leading markets in Europe (United Kingdom, Italy, Germany, France, Spain, Poland and Russian Federation), please click here