The Importance of Retail Mix: Some Pointers from the Outlet Industry

F&B is an integral part of the best guest experiences

Over a thirty year career, Ken Gunn has advised some of the world's leading investors on how optimisation of retail mix at shopping centre assets can improve asset value. In a collaboration with Across Magazine, the leading international and independent trade medium for “placemaking” in Europe, Ken Gunn offers some thoughts on how good practice from with the European outlet industry might help to increase the commercial value of shopping malls.

https://www.across-magazine.com/the-importance-of-retail-mix-some-pointers-from-the-outlet-industry/