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BRAND STRATEGY
Expand and Optimise Store Estates at the Best Sites
As Europe's leading source of outlet centre intelligence, Ken Gunn Consulting helps brands to prioritise the best sites for expansion and optimise their networks. Services extend from simple data sales to long standing consultancy engagements and include:
Rankings of all European outlet sites
Identifying the presence of adjacencies and competitors
Assessing the impact of proposed extensions and upgrades
Estimating trading potential at new outlet locations
Evaluating store performance
Optimising store networks
Estimating likely new store turnover
Assessing potential cannibalisation
Priority strategies for expansion
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