BRAND STRATEGY

Expand and Optimise Store Estates at the Best Sites

As Europe's leading source of outlet centre intelligence,   Ken Gunn Consulting helps brands to prioritise the best sites for expansion and optimise their networks.  Services extend from simple data sales to long standing consultancy engagements  :

​​

Ranking of European outlet sites

Presence of adjacency brands 

Impact of proposed extensions and upgrades

Trading potential at new outlet locations

Evaluation of store performance

Estimates of likely turnover

Assessment of potential cannibalisation

Priority strategies for expansion

​​