European Outlet Industry sees record brand turnover and rising investment in 2025

This question was the subject of a panel discussion at the REPEX conference in Sarajevo, 09/10 April 2025. The session was led by Reinhard Winewarter of Across Magazine and fellow participants included Philip Jelden of PVH Corp, Giles Membrey of Rioja Estates and Thomas Reichenauer of Retail Outlet Shopping. The wide ranging discussion included brand ownership, investment, operational practice, economic growth, consumer demand and political stability. Ken Gunn Consulting pre

The latest EOIR estimates 2024 brand turnover of €23 billion across Europe’s 210 outlet centres. This is 7.2% greater than 2023.

Booming Growth in Turnover and New Brands

The 2023 edition of MAPIC, the leading European Retail Real Estate Conference, will take place at the Palais des Festival in Cannes this month. Once again, Ken Gunn Consulting will be speaking at MAPIC in our capacity as Europe's leading source of research on outlet centre trends and performance. The conference brings together real estate professionals from around the world, for four days of conference sessions, networking and deal making. Once again, the outlet industry w

Outlet centres come in a wide variety of formats, sizes and location types. While 2020 was a turbulent year, the annual review of occupiers listed at more than 270 European outlet centre websites reveals that the sector is in a strong position for recovery in 2021. Key findings At the close of 2020, the European outlet industry comprised 6,427 brands, occupying 15,457 stores The number of occupied stores grew by 1.1% in 2020 however, the number of brands present declined by

The Covid-19 crisis is a tragedy for our society. A year on from the first outbreaks in Wuhan, the virus continues to present an unsolvable challenge for our politicians and their advisors. Those city centres which once attracted enormous sums of investment are amongst the hardest hit by the Covid-19 counter measures, leaving shopping centre managers helpless and seemingly caught in a dystopian nightmare. However, while times are at their most challenging, not all retailing

Outlet centres are no longer a ‘no-frills’ vehicle for managing the clearance of unsold stock. Today they are vibrant and attractive destinations which allow brands to drive volume and high margin sales in enhancing environments. Shoppers typically visit outlet centres between 4 and 8 times a year. As a result, the impact of outlet centres on full price retail centres is negligible. Even in the most developed markets such as Italy, outlet centres account for less than 5% o

Outlet Summit reflects strong sector growth: Designer outlets remain a buoyant sector within the retail market, with sales growth second only to online by GRAHAM PARKER on NOVEMBER 14, 2019 With the top-four outlet operators experiencing similar growth to online, the outlet industry is doing “ spectacularly well ”, according to Kenneth Gunn, managing director of Ken Gunn Consulting. He said that Germany, Italy and the Netherlands were seeing the fastest growth rates, with the

Ken Gunn explains why brands and investors should pay close attention to the ground breaking Paddock Paris project.

Ken Gunn will present a market overview at the MAPIC Outlet Summit 2019 in Cannes

Ken Gunn discusses the many benefits of operating an outlet channel for brands such as Adidas, Gucci, Hugo Boss, Nike and Polo Ralph Lauren

Ken Gunn suggests reasons why sales at designer outlet sales are growing at ten times the rate of traditional retail centres

Ken Gunn Consulting makes its first public appearance at SIEC 2019, Porte de Versailles Expo, Paris

Seven quotations which illustrate why designer outlet centres have become an enduring global success

Ken Gunn - Profile and career highlights

Ken Gunn Consulting is Europe's leading designer outlet consultancy. This post introduces our services.

Ken Gunn launches a new consultancy business to specialise in designer outlet centres