While outlet centres are present in twenty-eight European nations, seven countries accounted for 77% of total brand turnover in 2025.  Each of these ‘markets’ is distinct, in terms of their outlet concepts, participating operators, floorspace provision, competitive structures, brand pools, planning systems, economic growth, guest characteristics and geopolitical challenges.  For those requiring more focussed information, Ken Gunn Consulting Limited has produced national summaries for France, Germany, Italy, Poland, Spain, Russian Federation and United Kingdom.  Find out more here

Each national summary is available to purchase in digital PDF format at £700+VAT for businesses based in the UK or €850 for businesses based in Europe.  Purchases can either be made online using a credit card and the pay buttons below or by requesting an invoice using the linked order form