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Join date: Dec 1, 2018
Posts (22)
Apr 3, 2026 ∙ 5 min
The Growing Importance of Outlet Centres in Luxury Brand Strategy
Evidence from Europe’s outlet centres suggests that when carefully managed, outlet stores can strengthen luxury brand strategy rather than weaken it.
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Mar 16, 2026 ∙ 4 min
European Outlet Industry Continues to Grow as Brand Turnover Reaches €23.6 Billion in 2025
Retail’s outlet sector is continuing to grow as brand turnover reaches €23.6 billion in 2025. Record sales, m ajor outlet acquisition activity and a new retailer at the top of the vitality charts are just a few features of the latest European Outlet Industry Report (EOIR). The 2026 EOIR, produced by respected sector analyst Ken Gunn, is the leading and most definitive assessment of the 206 outlet centres (providing some 4.1m sqm of gross lettable area) and offers insights into both outlet...
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Mar 3, 2026 ∙ 3 min
EOIR 2026: Rising Investment, Steady Growth, Record Sales, Cautious Consumption
European Outlet Industry sees record brand turnover and rising investment in 2025
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Ken Gunn
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