The 2026 European Outlet Industry Review (EOIR) includes a ranking of 206 outlet centres according to Ken Gunn Consulting's unique Brand Mass indicator.  This correlates strongly (but not exactly) with turnover and is helpful for assisting asset management progress and outlet location strategy.  ​The ranking is available to purchase as an MS Excel spreadsheet.  Fields include site, location, country, operator, opening year, performance tier, Total Brand Mass, Average Brand Quality and annual changes in mass, quality and ranking position.

​​The spreadsheet ranking is now available at £475+VAT for businesses based in the UK or €580 for businesses based in Europe.  Purchases can be made using the buttons below in conjunction with a credit card or by requesting an invoice using our order form.