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The Prada store at The Mall Luxury Outlet, IT

RETAIL MIX STRATEGY

Engaging with International Brands

Ensuring the best possible combination of brands will maximise guest experiences, brand demand, income growth and asset values.  Ken Gunn Consulting will help you:

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Define the ideal retail mix

Find the most desirable brands

Prioritise the best performing brands

Create a competitive difference

Understand cannibalisation issues

Estimate likely sales and income

Communicate effectively with brands 

Gain credibility with brands

Be more effective in negotiations

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