The latest EOIR estimates 2024 brand turnover of €23 billion across Europe’s 210 outlet centres. This is 7.2% greater than 2023.

In a collaboration with Across Magazine, the leading international and independent trade medium for “placemaking” in Europe, Ken Gunn offers some thoughts on how good practice from with the European outlet industry might help to increase the commercial value of shopping malls.

Booming Growth in Turnover and New Brands

While 2020 was a turbulent year, Ken Gunn Consulting's annual review of occupiers listed at 270 European outlet centre websites reveals that the sector is in a strong position for recovery in 2021.

Ken Gunn suggests reasons why sales at designer outlet sales are growing at ten times the rate of traditional retail centres

Ken Gunn launches a new consultancy business to specialise in designer outlet centres