Evidence from Europe’s outlet centres suggests that when carefully managed, outlet stores can strengthen luxury brand strategy rather than weaken it.

A brief assessment of the regional opportunity for outlet centre development in the Balkans.

In a collaboration with Across Magazine, the leading international and independent trade medium for “placemaking” in Europe, Ken Gunn offers some thoughts on how good practice from with the European outlet industry might help to increase the commercial value of shopping malls.

Ken Gunn discusses how to evaluate the performance of an outlet center, investments, and outlet center management

While 2020 was a turbulent year, Ken Gunn Consulting's annual review of occupiers listed at 270 European outlet centre websites reveals that the sector is in a strong position for recovery in 2021.

For brands thinking about joining the outlet sector, expanding estates or looking to improve trading performance at established outlet stores, Ken Gunn Consulting is your ideal guide

Ken Gunn discusses the many benefits of operating an outlet channel for brands such as Adidas, Gucci, Hugo Boss, Nike and Polo Ralph Lauren

Ken Gunn suggests reasons why sales at designer outlet sales are growing at ten times the rate of traditional retail centres

Seven quotations which illustrate why designer outlet centres have become an enduring global success

Introducing Ken Gunn, Europe's leading independent consultant for outlet centre development feasibility, investment and performance strategy