European Outlet Industry sees record brand turnover and rising investment in 2025

A brief assessment of the regional opportunity for outlet centre development in the Balkans.

The latest EOIR estimates 2024 brand turnover of €23 billion across Europe’s 210 outlet centres. This is 7.2% greater than 2023.

Booming Growth in Turnover and New Brands

The 2023 edition of MAPIC, the leading European Retail Real Estate Conference, will take place at the Palais des Festival in Cannes this month. Once again, Ken Gunn Consulting will be speaking at MAPIC in our capacity as Europe's leading source of research on outlet centre trends and performance. The conference brings together real estate professionals from around the world, for four days of conference sessions, networking and deal making. Once again, the outlet industry w

While 2020 was a turbulent year, Ken Gunn Consulting's annual review of occupiers listed at 270 European outlet centre websites reveals that the sector is in a strong position for recovery in 2021.

For brands thinking about joining the outlet sector, expanding estates or looking to improve trading performance at established outlet stores, Ken Gunn Consulting is your ideal guide

Seven quotations which illustrate why designer outlet centres have become an enduring global success

Introducing Ken Gunn, Europe's leading independent consultant for outlet centre development feasibility, investment and performance strategy

Ken Gunn Consulting is Europe's leading designer outlet consultancy. This post introduces our services.