European Outlet Industry sees record brand turnover and rising investment in 2025

The latest EOIR estimates 2024 brand turnover of €23 billion across Europe’s 210 outlet centres. This is 7.2% greater than 2023.

Booming Growth in Turnover and New Brands

The 2023 edition of MAPIC, the leading European Retail Real Estate Conference, will take place at the Palais des Festival in Cannes this month. Once again, Ken Gunn Consulting will be speaking at MAPIC in our capacity as Europe's leading source of research on outlet centre trends and performance. The conference brings together real estate professionals from around the world, for four days of conference sessions, networking and deal making. Once again, the outlet industry w

Outlet centres come in a wide variety of formats, sizes and location types. While 2020 was a turbulent year, the annual review of occupiers listed at more than 270 European outlet centre websites reveals that the sector is in a strong position for recovery in 2021. Key findings At the close of 2020, the European outlet industry comprised 6,427 brands, occupying 15,457 stores The number of occupied stores grew by 1.1% in 2020 however, the number of brands present declined by

Ken Gunn will present a market overview at the MAPIC Outlet Summit 2019 in Cannes

Seven quotations which illustrate why designer outlet centres have become an enduring global success