European Outlet Industry sees record brand turnover and rising investment in 2025

This question was the subject of a panel discussion at the REPEX conference in Sarajevo, 09/10 April 2025. The session was led by Reinhard Winewarter of Across Magazine and fellow participants included Philip Jelden of PVH Corp, Giles Membrey of Rioja Estates and Thomas Reichenauer of Retail Outlet Shopping. The wide ranging discussion included brand ownership, investment, operational practice, economic growth, consumer demand and political stability. Ken Gunn Consulting pre

Booming Growth in Turnover and New Brands

The 2023 edition of MAPIC, the leading European Retail Real Estate Conference, will take place at the Palais des Festival in Cannes this month. Once again, Ken Gunn Consulting will be speaking at MAPIC in our capacity as Europe's leading source of research on outlet centre trends and performance. The conference brings together real estate professionals from around the world, for four days of conference sessions, networking and deal making. Once again, the outlet industry w

Outlet centres are no longer a ‘no-frills’ vehicle for managing the clearance of unsold stock. Today they are vibrant and attractive destinations which allow brands to drive volume and high margin sales in enhancing environments. Shoppers typically visit outlet centres between 4 and 8 times a year. As a result, the impact of outlet centres on full price retail centres is negligible. Even in the most developed markets such as Italy, outlet centres account for less than 5% o

Outlet Summit reflects strong sector growth: Designer outlets remain a buoyant sector within the retail market, with sales growth second only to online by GRAHAM PARKER on NOVEMBER 14, 2019 With the top-four outlet operators experiencing similar growth to online, the outlet industry is doing “ spectacularly well ”, according to Kenneth Gunn, managing director of Ken Gunn Consulting. He said that Germany, Italy and the Netherlands were seeing the fastest growth rates, with the

Ken Gunn will present a market overview at the MAPIC Outlet Summit 2019 in Cannes

Ken Gunn Consulting is Europe's leading designer outlet consultancy. This post introduces our services.