Retail’s outlet sector is continuing to grow as brand turnover reaches €23.6 billion in 2025. Record sales, m ajor outlet acquisition activity and a new retailer at the top of the vitality charts are just a few features of the latest European Outlet Industry Report (EOIR).  The 2026 EOIR, produced by respected sector analyst Ken Gunn, is the leading and most definitive assessment of the 206 outlet centres (providing some 4.1m sqm of gross lettable area) and offers insights i

European Outlet Industry sees record brand turnover and rising investment in 2025

A brief assessment of the regional opportunity for outlet centre development in the Balkans.

Booming Growth in Turnover and New Brands

The 2023 edition of MAPIC, the leading European Retail Real Estate Conference, will take place at the Palais des Festival in Cannes this month. Once again, Ken Gunn Consulting will be speaking at MAPIC in our capacity as Europe's leading source of research on outlet centre trends and performance. The conference brings together real estate professionals from around the world, for four days of conference sessions, networking and deal making. Once again, the outlet industry w

Ken Gunn discusses how to evaluate the performance of an outlet center, investments, and outlet center management

The Covid-19 crisis is a tragedy for our society. A year on from the first outbreaks in Wuhan, the virus continues to present an unsolvable challenge for our politicians and their advisors. Those city centres which once attracted enormous sums of investment are amongst the hardest hit by the Covid-19 counter measures, leaving shopping centre managers helpless and seemingly caught in a dystopian nightmare. However, while times are at their most challenging, not all retailing

For brands thinking about joining the outlet sector, expanding estates or looking to improve trading performance at established outlet stores, Ken Gunn Consulting is your ideal guide

Ken Gunn discusses the many benefits of operating an outlet channel for brands such as Adidas, Gucci, Hugo Boss, Nike and Polo Ralph Lauren

Ken Gunn suggests reasons why sales at designer outlet sales are growing at ten times the rate of traditional retail centres

Seven quotations which illustrate why designer outlet centres have become an enduring global success

Introducing Ken Gunn, Europe's leading independent consultant for outlet centre development feasibility, investment and performance strategy

Ken Gunn Consulting is Europe's leading designer outlet consultancy. This post introduces our services.