Midway through the annual brand update, early findings for the seven leading countries (76% of brand turnover) are beginning to emerge. Over the last twelve months, the United Kingdom, Italy and Spain have seen the greatest number of new entries, with brands such as The Label Yard, Whistles, Only, Crocs, Ravensburger, Sorvella and Kamalion seeing notable expansion. European Outlet Brand Growth - Aug 2025 to Aug 2026 DE ES FR GB IT PL RU Brands Present 432 650 582 868 761 38

While 2020 was a turbulent year, Ken Gunn Consulting's annual review of occupiers listed at 270 European outlet centre websites reveals that the sector is in a strong position for recovery in 2021.