Retail’s outlet sector is continuing to grow as brand turnover reaches €23.6 billion in 2025. Record sales, m ajor outlet acquisition activity and a new retailer at the top of the vitality charts are just a few features of the latest European Outlet Industry Report (EOIR).  The 2026 EOIR, produced by respected sector analyst Ken Gunn, is the leading and most definitive assessment of the 206 outlet centres (providing some 4.1m sqm of gross lettable area) and offers insights i

European Outlet Industry sees record brand turnover and rising investment in 2025

The latest EOIR estimates 2024 brand turnover of €23 billion across Europe’s 210 outlet centres. This is 7.2% greater than 2023.

Booming Growth in Turnover and New Brands