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 Leading investment in dynamic, successful, future-proof destinations

Ken Gunn has worked on more than 180 outlet projects in 35 countries and helps investors to plan new developments, assess potential acquisitions and improve asset performance


Experience, Knowledge, Expertise, Vision, Commitment

Successful outlet centres are compelling destinations which combine attactive environments, leading brands and great experiences.  Ken Gunn Consulting delivers the perfect proposition to delight guests and maximise asset value

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Delivering Future Vision

Ken Gunn Consulting helps investors prioritise and deliver transformation strategies which:

  • Improve guest performance

  • Improve occupier performance

  • Environment enhancements

  • Improve operational management 

  • Grow sales and rental income

  • Attract leading brands



First Step Towards Successful Investment

To understand how potential acquisitions can produce future revenue growth, Ken Gunn Consulting provides:

  • Catchment and Impact Analysis

  • Site Performance Review

  • Industry Benchmarks

  • Tenant Mix Analysis

  • Competitive Positioning

  • Growth Strategies 

  • Sales and Income Growth Estimates

  • Current and Future Capital Values



Realise the Full Potential of Sites

Developing new outlet centres takes passion, knowledge and commitment.  Ken Gunn Consulting provides:

  • Commercial Feasibility Studies

  • Tenant Mix Strategies

  • Leisure and Entertainment Strategies

  • Brand Tests

  • Operational Set Up 

  • Design and Development Advice

  • Expert Witness

  • Leasing Strategies and Support

  • Formation of expert teams 



Engaging with International Brands

Ensuring the best possible combination of brands will maximise the guest experience and income growth.  Ken Gunn Consulting will help you:

  • Define the ideal retail mix

  • Find the most desirable brands

  • Prioritise the best performing brands

  • Create a competitive difference

  • Understand cannibalisation issues

  • Project likely sales and income

  • Communicate effectively with brands 

  • Understand best practice

  • Gain credibility with brands

  • Be more effective in negotiations

Outlet Industry Insight

The 2023-24 European Outlet Industry Review (EOIR) follows brands, developers, operators and investors and reports on trends and trading performance.  The report contains separate vitality rankings for sites and brands and is a must for industry professionals, new entrants and those wishing to follow its progress.  Find out more here


The report is now available at £1,450+VAT for businesses based in the UK or €1,720 for businesses based in Europe

The 2023-24 European Outlet Industry Review (EOIR) includes a ranking of 211 outlet centres by Ken Gunn Consulting's unique Brand Mass indicator.  This correlates closely, but not exactly with turnover and is a helpful tool for assisting outlet location strategy.

The ranking data is available to purchase as an MS Excel spreadsheet.  Fields include site, location, country, operator, gross lettable area, opening year, performance tier, Brand Mass, change vs last year and average Brand Quality.  Find out more here

The spreadsheet ranking is now available at £500+VAT for businesses based in the UK or €595 for businesses based in Europe


More than 500 real estate consultancy projects over 30 years including:

Westfield London, Birmingham Bullring and Edinburgh St James

More than 180 outlet projects in 35 countries including:

Wertheim Village, Gunwharf Quays, Prague Fashion Arena, Clarks Village, Cheshire Oaks, Franciacorta Outlet Village and McArthurGlen Troyes

Unrivalled knowledge of retail business drivers, brand strategies, best practice, operator strengths, emerging consumer trends and trading performance

Regular conference panellist 

Quoted in The Wall Street Journal, Retail Week, Estate Gazette, The Australian, Drapers, Global Retail News and the International Outlet Journal

Trusted by leading Investors, Developers, Operators and Brands

Driven by a passion to delight consumers and help clients succeed



Ken is a leading expert in his field and his work for me has been invaluable when considering development opportunities.  I would have no hesitation in recommending him to any 3rd party.

Giles Membrey
Rioja Developments

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I have known Ken Gunn for many years and have found his insight of outlet asset performance to be unique, reliable and extremely helpful in understanding investment opportunities.

Simon Hollis
Retail Partners


Ken has worked with me for 15 years.  His support has been critical in convincing brands to enter schemes and his knowledge of outlet centre best practice has been very helpful in planning the ideal offer and drawing customers

Ian Sanderson
Sanderson Leisure & Retail



128 High Street
United Kingdom

+44 (0) 7773 779919

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