DESIGNER OUTLET EXPERTISE
Leading investment in dynamic, successful, future-proof destinations
Ken Gunn has worked on nearly 300 outlet projects in 35 countries and helps investors to plan new developments, assess potential acquisitions and improve asset performance
SERVICES
Experience, Knowledge, Expertise, Vision, Commitment
Successful outlet centres are compelling destinations which combine attactive environments, leading brands and great experiences. Ken Gunn Consulting delivers the perfect proposition to delight guests and maximise asset value
ASSET TRANSFORMATION
Delivering Future Vision
Ken Gunn Consulting helps investors prioritise and deliver transformation strategies which:
​
Optimise guest performance
Improve occupier performance
Enhance environments
Improve operational management
Grow sales and rental income
Attract leading brands
Maintain the relevence of outlets to changing consumer and brand demand
Increase asset value
​
DUE DILIGENCE
First Step Towards Successful Investment
To understand how potential acquisitions can produce future revenue growth, Ken Gunn Consulting provides:
​​
Catchment and Impact Analysis
Site Performance Review
Industry Benchmarks
Tenant Mix Analysis
Competitive Positioning
Growth Strategies
Sales and Income Growth Estimates
Current and Future Capital Values
DEVELOPMENT CONSULTANCY
Realise the Full Potential of Sites
Developing new outlet centres takes passion, knowledge and commitment. Ken Gunn Consulting provides:
​
Commercial Feasibility Studies
Tenant Mix Strategies
Leisure and Entertainment Strategies
Brand Tests
Operational Set Up
Design and Development Advice
Expert Witness
Leasing Strategies and Support
Formation of expert teams
​
BRAND MIX STRATEGY
& LEASING SUPPORT
Engaging with International Brands
Ensuring the best possible combination of brands will maximise the guest experience and income growth. Ken Gunn Consulting will help you:
​
Define the ideal retail mix
Find the most desirable brands
Prioritise the best performing brands
Create a competitive difference
Understand cannibalisation issues
Project likely sales and income
Communicate effectively with brands
Understand best practice
Gain credibility with brands
Be more effective in negotiations
Monitor progress towards the optimum brand lineup
​​
​
BRAND STRATEGY
Expand and Optimise Store Estates at the Best Sites
As Europe's leading source of outlet centre intelligence, Ken Gunn Consulting helps brands to prioritise the best sites for expansion and optimise their networks. Services extend from simple data sales to long standing consultancy engagements :
​​
Ranking of European outlet sites
Presence of adjacency brands
Impact of proposed extensions and upgrades
Trading potential at new outlet locations
Evaluation of store performance
Estimates of likely turnover
Assessment of potential cannibalisation
Priority strategies for expansion
​​
The 2026 Edition of the European Outlet Industry Review (EOIR) is now available to purchase. EOIR follows brands, developers, operators and investors and reports on trends and trading performance. The report contains Ken Gunn Consulting's European outlet centres ranking, provides a unique vitality ranking of brands, provides sales density and market share benchmarks and reviews opportunities for future growth. It is essential reading for industry professionals, new entrants and those wishing to follow its progress. Find out more here
The hard copy report is available for £1,550+VAT for businesses based in the UK or €1,865 for businesses based in Europe
​​​
For those wishing to have an electronic version of the report, a PDF format, soft copy is available at £2,350+VAT for businesses based in the UK or €3,025 for businesses based in Europe​​​
Either format can also be ordered by invoice, using the button below
The 2026 European Outlet Industry Review (EOIR) includes a ranking of 206 outlet centres according to Ken Gunn Consulting's unique Brand Mass indicator. This correlates closely, but not exactly with turnover and is a helpful tool for assisting outlet location strategy. ​The ranking data is available to purchase as an MS Excel spreadsheet. Fields include site, location, country, operator, gross lettable area, opening year, performance tier, Brand Mass, change vs last year and average Brand Quality. Find out more here
​The spreadsheet ranking is now available at £750+VAT for businesses based in the UK or €875 for businesses based in Europe
ABOUT US
More than 500 real estate consultancy projects over 30 years including:
Westfield London, Birmingham Bullring and Edinburgh St James
​
Nearly 300 outlet projects in 35 countries (4m square metres) including:
Wertheim Village, Gunwharf Quays, Prague Fashion Arena, Clarks Village, Cheshire Oaks, Franciacorta Outlet Village and McArthurGlen Troyes
​​
Unrivalled knowledge of retail business drivers, brand strategies, best practice, operator strengths, emerging consumer trends and trading performance
​​
Regular conference panellist and speaker at ICSC, MAGDUS, MAPIC, and REPEX events
​​
Quoted in The Wall Street Journal, Retail Week, Estate Gazette, The Australian, Drapers, Global Retail News, the International Outlet Journal, Across Magazine and on the BBC
​​
Trusted by leading Investors, Developers, Operators and Brands
​​
Driven by a passion to delight guests and help clients succeed
​​
TESTIMONIALS
Ken is a leading expert in his field and his work for me has been invaluable when considering development opportunities. I would have no hesitation in recommending him to any 3rd party.
Giles Membrey
Rioja Developments
I have known Ken Gunn for many years and have found his insight of outlet asset performance to be unique, reliable and extremely helpful in understanding investment opportunities.
Simon Hollis
Retail Partners
Ken has worked with me for 15 years. His support has been critical in convincing brands to enter schemes and his knowledge of outlet centre best practice has been very helpful in planning the ideal offer and drawing customers
Ian Sanderson
Sanderson Leisure & Retail
