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 Leading investment in dynamic, successful, future-proof destinations

Ken Gunn has worked on more than 180 outlet projects in 35 countries and helps investors to plan new developments, assess potential acquisitions and improve asset performance


Experience, Knowledge, Expertise, Vision, Commitment

Successful outlet centres are compelling destinations which combine attactive environments, leading brands and great experiences.  Ken Gunn Consulting delivers the perfect proposition to delight guests and maximise asset value

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Delivering Future Vision

Ken Gunn Consulting helps investors prioritise and deliver transformation strategies which:

  • Improve guest performance

  • Improve occupier performance

  • Environment enhancements

  • Improve operational management 

  • Grow sales and rental income

  • Attract leading brands



First Step Towards Successful Investment

To understand how potential acquisitions can produce future revenue growth, Ken Gunn Consulting provides:

  • Catchment and Impact Analysis

  • Site Performance Review

  • Industry Benchmarks

  • Tenant Mix Analysis

  • Competitive Positioning

  • Growth Strategies 

  • Sales and Income Growth Estimates

  • Current and Future Capital Values



Realise the Full Potential of Sites

Developing new outlet centres takes passion, knowledge and commitment.  Ken Gunn Consulting provides:

  • Commercial Feasibility Studies

  • Tenant Mix Strategies

  • Leisure and Entertainment Strategies

  • Brand Tests

  • Operational Set Up 

  • Design and Development Advice

  • Expert Witness

  • Leasing Strategies and Support

  • Formation of expert teams 



Engaging with International Brands

Ensuring the best possible combination of brands will maximise the guest experience and income growth.  Ken Gunn Consulting will help you:

  • Define the ideal retail mix

  • Find the most desirable brands

  • Prioritise the best performing brands

  • Create a competitive difference

  • Understand cannibalisation issues

  • Project likely sales and income

  • Communicate effectively with brands 

  • Understand best practice

  • Gain credibility with brands

  • Be more effective in negotiations

Outlet Industry Insight


Advice based on genuine understanding 

"We are not what we know but what we are willing to learn"

Evidence cannot be insight, unless it is combined with practical experience.  For nearly thirty years, Ken Gunn has maintained the most comprehensive and authoritative database in the outlet industry, to help understand how the rich variety of site characteristics affects performance and growth.  This allows Ken Gunn Consulting to use insight to inform development, investment and leasing decisions by:

  • Following consumer & tourist trends

  • Interpreting brand activity 

  • Comparing catchment affluence 

  • Reporting on new developments

  • Finding competitive opportunities

  • Understanding capacity for growth

  • Monitoring operator strategies

  • Identifying best practice

  • Contextualising successes


The 2023 European Outlet Industry Review (EOIR) follows brands, developers, operators and investors and reports on trends and trading performance.  The report contains separate vitality rankings for sites and brands and is a must for industry professionals, new entrants and those wishing to follow its progress.  Find out more here


The report is now available at £1,450+VAT


More than 500 real estate consultancy projects over 30 years including:

Westfield London, Birmingham Bullring and Edinburgh St James

More than 180 outlet projects in 35 countries including:

Wertheim Village, Gunwharf Quays, Prague Fashion Arena, Clarks Village, Cheshire Oaks, Franciacorta Outlet Village and McArthurGlen Troyes

Unrivalled knowledge of retail business drivers, brand strategies, best practice, operator strengths, emerging consumer trends and trading performance

Regular conference panellist 

Quoted in The Wall Street Journal, Retail Week, Estate Gazette, The Australian, Drapers, Global Retail News and the International Outlet Journal

Trusted by leading Investors, Developers, Operators and Brands

Driven by a passion to delight consumers and help clients succeed



Ken is a leading expert in his field and his work for me has been invaluable when considering development opportunities.  I would have no hesitation in recommending him to any 3rd party.

Giles Membrey
Rioja Developments

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I have known Ken Gunn for many years and have found his insight of outlet asset performance to be unique, reliable and extremely helpful in understanding investment opportunities.

Simon Hollis
Retail Partners


Ken has worked with me for 15 years.  His support has been critical in convincing brands to enter schemes and his knowledge of outlet centre best practice has been very helpful in planning the ideal offer and drawing customers

Ian Sanderson
Sanderson Leisure & Retail



71-75 Shelton Street
Covent Garden
United Kingdom

+44 (0) 7773 779919

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